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Irina Ketkin
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Learning and Development consultant, creator of The L&D Academy
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Join date: Feb 16, 2022
About
I am a consultant in the area of Learning and Development focusing on soft skills, leadership and management, and team development. I have extensive experience in designing and facilitating custom development programmes tailored to my clients’ needs. In my work, I use a mixture of different learning methods, like coaching, training (classroom and online), psychometric assessments and others.
My experience spans over 13 years in multinational corporations in the IT and online gaming sectors and working with employees and managers in different hierarchical levels in Europe, Asia, North America and the Middle East.
Overview
Company
The L&D Academy
Role
Learning and Development Consultant
Posts (11)
Feb 9, 2026 ∙ 4 min
AI for L&D: What You Need to Know in 2026
Over the last two years, AI has powerfully shifted Learning & Development. Not only did it arrive with a dramatic revolution, but it also seeped through everyday workflows: first as a helpful writing assistant, then as a faster way to draft storyboards, summarize interviews, generate scenarios, or clean up messy data. Many people and L&D teams in particular started using it almost immediately — not because they had an “AI strategy,” but because it made their work easier. What makes 2026...
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Jan 26, 2026 ∙ 4 min
Designing Learning for Behavior Change: Beyond Knowledge Transfer
Some time ago I shared a simple message on LinkedIn that got more traction than I expected: “Training isn’t learning.” The post was short, almost blunt, and yet it traveled across LinkedIn and the L&D community because it gave voice to a truth we all know but rarely say out loud: training can put new ideas into people’s heads, but it cannot make those ideas live inside their work. Most learning interventions are still designed for knowledge transfer. People are informed, shown, told,...
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Jan 19, 2026 ∙ 6 min
How to Start a Career in L&D in 2026 (Skills, Roles & Tips)
If you’ve been eyeing a move into Learning & Development, now is a fantastic time to do it. Companies are investing more in skills, leadership pipelines, and talent development than ever before. With AI speeding up content creation and knowledge capture, L&D is getting more strategic, more visible, and more creative — and new people are entering the field from all kinds of backgrounds. The best part? L&D is not one narrow profession . It’s a whole ecosystem of roles, skills, and ways to...
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